The Call of the Network
Consolidation has been the single largest trend in business during my career, and it’s affected our lives more than we might realize. […]
Pharma isn’t the bad guy
I’ve long wondered why pharmaceutical manufacturers are so often vilified for no other reason than providing a return on investment to their […]
Assessing Creative
“I think this is good creative….” So, you’ve given your agency a creative task, and now, they are presenting the fruits of […]
Does your client service model serve you well?
Agencies spend a great deal of time developing and refining a business model designed to optimally serve their clients, while maintaining business […]
The Case for Global Branding
It’s every marketer’s dream that their beloved brand be viewed consistently everywhere it’s promoted in the world. Everything we have learned is […]
Have We Given Up On Patient Compliance?
Have we given up on patient compliance? I was recently re-reading a white paper I’d done nearly 15 years ago on the […]
The Legalization and Marketing of Marijuana in Canada
OK. I admit it. I did inhale! As a teen in the 70s, the lure of the illicit weed, along with peer pressure, was […]