The Call of the Network
Consolidation has been the single largest trend in business during my career, and it’s affected our lives more than we might realize. […]
Pharma isn’t the bad guy
I’ve long wondered why pharmaceutical manufacturers are so often vilified for no other reason than providing a return on investment to their […]
Assessing Creative
“I think this is good creative….” So, you’ve given your agency a creative task, and now, they are presenting the fruits of […]
Does your client service model serve you well?
Agencies spend a great deal of time developing and refining a business model designed to optimally serve their clients, while maintaining business […]
SEO & UX – A Love Story
What is SEO? SEO (search engine optimization) is a set of techniques for enhancing the appearance and ranking of web pages in […]
Five Steps to Rebrand Your Healthcare Product
Our success in delivering strategic plans and tactical solutions (both print and digital) for our clients is based on the skills and […]
Off Road Reps
IT’S NO LONGER BUSINESS AS USUAL Healthcare professionals are coming under unprecedented pressure due to COVID-19, and visits by reps have become […]
Marketing & HIPAA Compliance
In this guest blog post, Reciprocity Labs provides some tips for how U.S.-based physicians can safely market their practices within HIPAA guidelines. […]
The Case for Global Branding
It’s every marketer’s dream that their beloved brand be viewed consistently everywhere it’s promoted in the world. Everything we have learned is […]
Working Remotely
It has become the largest social experience of forced isolation and working from home that has ever happened. And you may be […]
Navigating Emerging Markets – Opportunities and Challenges for Pharma
This is a guest author article and does not necessarily reflect the views and values of CPC Healthcare. The original article was […]
WTF is WCAG?
Why should my company care about WCAG? Chances are if you work for a large pharmaceutical company in Ontario, your company is […]