The Call of the Network
Consolidation has been the single largest trend in business during my career, and it’s affected our lives more than we might realize. […]
Pharma isn’t the bad guy
I’ve long wondered why pharmaceutical manufacturers are so often vilified for no other reason than providing a return on investment to their […]
Assessing Creative
“I think this is good creative….” So, you’ve given your agency a creative task, and now, they are presenting the fruits of […]
Does your client service model serve you well?
Agencies spend a great deal of time developing and refining a business model designed to optimally serve their clients, while maintaining business […]
SEO & UX – A Love Story
What is SEO? SEO (search engine optimization) is a set of techniques for enhancing the appearance and ranking of web pages in […]
CPC wins at Graphis!
CPC Healthcare is incredibly proud to have won two silver awards and two honorable mentions at the Graphis Annual Advertising 2022 Awards. […]
Big Wins for CPC at the OPMA SKUY Awards
CPC Healthcare continues to celebrate a year of award-winning work! We’re excited to have picked up 4 awards at the Ontario Pharmaceutical […]
Five Steps to Rebrand Your Healthcare Product
Our success in delivering strategic plans and tactical solutions (both print and digital) for our clients is based on the skills and […]
Brand Planning During a Pandemic
Annual brand planning is a challenging and exhaustive process even in the best of times. So how do you plan for 2021 […]
Off Road Reps
IT’S NO LONGER BUSINESS AS USUAL Healthcare professionals are coming under unprecedented pressure due to COVID-19, and visits by reps have become […]
Marketing & HIPAA Compliance
In this guest blog post, Reciprocity Labs provides some tips for how U.S.-based physicians can safely market their practices within HIPAA guidelines. […]
The Case for Global Branding
It’s every marketer’s dream that their beloved brand be viewed consistently everywhere it’s promoted in the world. Everything we have learned is […]