CPC Healthcare is incredibly proud to have won two silver awards and two honorable mentions at the Graphis Annual Advertising 2022 Awards.
Biktarvy “The Pill” Campaign
Gilead engaged CPC to help them raise awareness about Biktarvy, a newer HIV treatment option in a highly competitive market. We executed a cheeky DTC campaign, affectionately known as ‘The Pill’, that was deployed both digitally and out of home with highly strategic targeting. The audience was guided to biktarvy.ca and urged to initiate an important conversation with their doctor. Conversion of people engaging with the site far exceeded expectations. Awareness levels soared as did the discussions held between patients and their physicians.
‘See The Possibilities’ for the Canadian Ophthalmological Society
The relaunch of the COS’ public platform ‘See The Possibilities’ was accompanied by “Know the Risks” – a social media campaign and contest that ran in October 2020 surrounding World Sight Day. CPC created a compelling campaign to engage the public, supporting the objective of heightened awareness of eye health among Canadians and increased eye assessments. The coordinated effort between public relations, social, and the ‘Know the Risks’ contest resulted in overwhelming success – more than a million page impressions and 29K page content clicks, not to mention almost 3000 contest entries from across the country.
“See The Possibilities” Promo Video
As part of the 2020 refresh of the COS’ existing public platform ‘See the Possibilities,’ CPC redesigned the overall branding with a more evocative look and feel and a superior user experience. Educational content, informative videos, and interactive quizzes were added to the site to solidify its position as a credible eye health resource. The new website was supported by the relaunch of the ‘See the Possibilities’ social media channels and promotion, to help keep eye health top-of-mind for Canadians. Since launch, the site has hosted more than 48,000 page views. Check it out at www.seethepossibilities.ca.
Astellas “The Reason Why” Campaign
Astellas Oncology wanted to refresh its Canadian corporate branding to increase awareness of the company’s continued commitment to oncology and support the expansion of the franchise with the launch of a new therapy. By pairing clinical trial terms in headlines with a unique visual that uses the Astellas logo as a window into patients’ lives, CPC created a campaign that speaks to Astellas’ commitment to transform the science into something that truly matters.
Graphis is committed to presenting and promoting the work from exceptional global talent in Design, Advertising, Photography and Art/Illustration art. The Graphis competitions are the most respected juried awards that present the best print and digital creative work from the industry worldwide.