Big Wins for CPC at the OPMA SKUY Awards
CPC Healthcare continues to celebrate a year of award-winning work! We’re excited to have picked up 4 awards at the Ontario Pharmaceutical […]
Five Steps to Rebrand Your Healthcare Product
Our success in delivering strategic plans and tactical solutions (both print and digital) for our clients is based on the skills and […]
Brand Planning During a Pandemic
Annual brand planning is a challenging and exhaustive process even in the best of times. So how do you plan for 2021 […]
Off Road Reps
IT’S NO LONGER BUSINESS AS USUAL Healthcare professionals are coming under unprecedented pressure due to COVID-19, and visits by reps have become […]
Marketing & HIPAA Compliance
In this guest blog post, Reciprocity Labs provides some tips for how U.S.-based physicians can safely market their practices within HIPAA guidelines. […]
The Case for Global Branding
It’s every marketer’s dream that their beloved brand be viewed consistently everywhere it’s promoted in the world. Everything we have learned is […]
Working Remotely
It has become the largest social experience of forced isolation and working from home that has ever happened. And you may be […]
Marketing Rare Disease Treatments
The launch of any new drug is complex, however, in rare disease it has its unique challenges. Here are our top four […]
Navigating Emerging Markets – Opportunities and Challenges for Pharma
This is a guest author article and does not necessarily reflect the views and values of CPC Healthcare. The original article was […]
WTF is WCAG?
Why should my company care about WCAG? Chances are if you work for a large pharmaceutical company in Ontario, your company is […]
Digital maturity in pharmaceutical marketing – real life case study
Some of the elements we discussed in my last blog about the digital maturity scale like corporate culture or resource allocation, are […]