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APOTEX – Truly Canadian

The Assignment

Create a multichannel campaign targeted at Pharmacists to help position Apotex as the generic partner of choice.

Our Approach

We conducted in-depth research with key stakeholders and internal senior personnel while also analyzing key competitors’ presence and messaging. Our research findings led to brand positioning identifying the key differentiator as ‘Apotex is truly Canadian’. A full multi-channel campaign was developed, including journal ads, website, videos, trade show booths, infographics, slide shows and sales materials.

The Results

The Apotex sales team was reenergized, which led to an increase in stakeholder meetings and retention of sales. Sales targets were exceeded and the campaign continued to be expanded.


Brand Strategy,
UX Strategy,
Digital Strategy


Core Creative,
Website Development,
Digital Advertising



Apotex 'Truly Canadian' campaign web creative
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Apotex 'Truly Canadian' campaign poster creative
Apotex 'Truly Canadian' campaign logo creative
Apotex 'Truly Canadian' campaign infographic creative
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