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COS – See the Possibilities

The Assignment

Evolve the COS’ existing ‘See the Possibilities’ public platform to better elevate the profile and importance of ophthalmology to Canadians.

Our Approach

We redesigned the website as the public face of the COS with enhanced disease education information, real patient stories, interactive content and videos.

We also leveraged the buzz surrounding World Sight Day to relaunch the website with a coordinated PR push and co-marketing partnership with Bonlook, a leading Canadian eyewear brand. We drove site traffic with a contest offering a chance to win 1 of 50 $250 Bonlook gift certificates.

The Results

The PR campaign resulted in more than 14 million impressions, 31 clips and 100% positive coverage. Social media activation garnered more than 1M page impressions and increased post reach/impressions by 400%. The COS/Bonlook ‘Know the Risk’ contest resulted in 3000 entries from across Canada!


Brand Strategy,
UX Strategy,
Digital Strategy


Core Creative,
Website Development,
Digital Advertising



COS 'See The Possibilities' campaign website creative
Play Video
COS 'See The Possibilities' campaign video and social media creative
COS 'See The Possibilities' campaign, learn about Glaucoma and take an AMD test
COS 'See The Possibilities' campaign, informative video graphic
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This is a staging enviroment