The Assignment
Evolve the COS’ existing ‘See the Possibilities’ public platform to better elevate the profile and importance of ophthalmology to Canadians.
Our Approach
We redesigned the website as the public face of the COS with enhanced disease education information, real patient stories, interactive content and videos.
We also leveraged the buzz surrounding World Sight Day to relaunch the website with a coordinated PR push and co-marketing partnership with Bonlook, a leading Canadian eyewear brand. We drove site traffic with a contest offering a chance to win 1 of 50 $250 Bonlook gift certificates.
The Results
The PR campaign resulted in more than 14 million impressions, 31 clips and 100% positive coverage. Social media activation garnered more than 1M page impressions and increased post reach/impressions by 400%. The COS/Bonlook ‘Know the Risk’ contest resulted in 3000 entries from across Canada!
Strategy
Brand Strategy,
UX Strategy,
Digital Strategy
Design
Core Creative,
Website Development,
Digital Advertising
Client
COS
