The Perfect Client Recipe: Honesty, Trust and Strategic Peanut Butter
Ah, the mythical great client. Some say it’s rarer than a unicorn doing yoga, but I’ve seen it—and let me tell you, it’s […]
PART THREE: Not all references are created equal!
What do you mean? You may ask. As I alluded to in my previous blog post, “Part Two – The Power of […]
PART TWO: The power of the product monograph
Picture this – your company is about to launch a new pharmaceutical brand in Canada! Your Canadian brand team has just received […]
PART ONE: Market access insights
We know you value your agency partners for their ability to bring your brand to life, creatively speaking. But did you know […]
The field of pharmacy is evolving – is your marketing strategy evolving with it?
At CPC, we’ve long recognized the value of understanding customer journeys and developing content that’s tailored to specialized audiences. Traditionally, our healthcare […]
Unveiling the Power of the SMIT in Creative Briefs: A Strategic Imperative
In the intricate dance of marketing and advertising, the creative brief stands as a linchpin, orchestrating the symphony of ideas and strategies. […]
Key Elements in Life and in Business – Respect and Humility.
Whether it’s creating friendships, building lasting relationships, raising kids, or running a business, two essential qualities stand out as indispensable: respect and […]
Artificial Intelligence – The Next Frontier
Not since our first exposure to the internet has a digital notion captivated us like that of artificial intelligence (AI). It’s been […]
The Call of the Network
Consolidation has been the single largest trend in business during my career, and it’s affected our lives more than we might realize. […]
Pharma isn’t the bad guy
I’ve long wondered why pharmaceutical manufacturers are so often vilified for no other reason than providing a return on investment to their […]
Assessing Creative
“I think this is good creative….” So, you’ve given your agency a creative task, and now, they are presenting the fruits of […]
Does your client service model serve you well?
Agencies spend a great deal of time developing and refining a business model designed to optimally serve their clients, while maintaining business […]