Marketing Rare Disease Treatments
The launch of any new drug is complex, however, in rare disease it has its unique challenges. Here are our top four […]
Navigating Emerging Markets – Opportunities and Challenges for Pharma
This is a guest author article and does not necessarily reflect the views and values of CPC Healthcare. The original article was […]
WTF is WCAG?
Why should my company care about WCAG? Chances are if you work for a large pharmaceutical company in Ontario, your company is […]
Digital maturity in pharmaceutical marketing – real life case study
Some of the elements we discussed in my last blog about the digital maturity scale like corporate culture or resource allocation, are […]
Understanding digital maturity in pharmaceutical marketing – where do you fit?
It’s no secret that digital innovation has completely revolutionized the consumer experience. Take your morning cup of coffee, for example. The act […]
CPC wins for UCB’s E-Action Magazine at the Skuy Awards
E-Action magazine is an unbranded initiative put forth by UCB Canada aimed at empowering individuals with epilepsy and breaking down the barriers […]
5 Things You Should Know About Responsive Design
Responsive web design is not new; we’ve been developing responsive sites for several years now – long enough to have learned a […]
Have We Given Up On Patient Compliance?
Have we given up on patient compliance? I was recently re-reading a white paper I’d done nearly 15 years ago on the […]
The Legalization and Marketing of Marijuana in Canada
OK. I admit it. I did inhale! As a teen in the 70s, the lure of the illicit weed, along with peer pressure, was […]